{
  "schemaVersion": 1,
  "packetId": "shl-day100-september8",
  "publishDate": "2026-09-08",
  "dayLabel": "Day 100 / September 8",
  "laneId": "comment-reply",
  "visualBrief": "Comment Reply Opportunity: answer a small-entry styling question with a save-based, no-link coastal formula. Blue-white ceramic anchor, woven basket/umbrella stand, navy-white stripe, warm wood, hydrangeas, practical catchall. No hands, people, product labels, source links, DMs, replies, keyword CTAs, or modern sterile styling.",
  "visualCues": [
    "audience question",
    "source-safe answer",
    "helpful no-link copy",
    "entryway",
    "blue-white ceramic",
    "woven texture",
    "navy stripe",
    "hydrangea",
    "warm wood"
  ],
  "status": "final-disposition-complete-with-blockers",
  "guardrails": [
    "Use exact approved files and copy.",
    "No product/source/affiliate links unless explicitly approved.",
    "Facebook and Instagram remain manual handoff only while Meta access is paused.",
    "No posting, scheduling, replies, DMs, tags, links, public account actions, or paid actions without Todd approval.",
    "Comment-reply lane is save-based only for this packet: no public reply, DM, source-list promise, keyword CTA, or link until Todd approves an exact response workflow.",
    "Strict SHL-only source guardrail: blue-and-white Nantucket / Nancy Meyers coastal / coastal Ralph Lauren; no hands or people imagery."
  ],
  "items": [
    {
      "id": "shl-2026-09-08-tiktok-01-small-entry-coastal-answer",
      "title": "Small Entry Coastal Answer",
      "type": "video",
      "status": "final-disposition-with-blockers",
      "naturalWindow": "TikTok primary Day 100 / September 8 morning; YouTube Shorts, Pinterest Video Pin, and X/Twitter after approval; Facebook/Instagram manual handoff only.",
      "platformRoute": {
        "primary": "TikTok",
        "companions": [
          "YouTube Shorts",
          "Pinterest Video Pin",
          "X/Twitter"
        ],
        "manualHandoff": [
          "Facebook",
          "Instagram"
        ]
      },
      "assets": [
        {
          "kind": "review-video-silent",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/video-tiktok-01-small-entry-coastal-answer/small-entry-coastal-answer-silent.mp4"
        },
        {
          "kind": "poster",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/video-tiktok-01-small-entry-coastal-answer/frame-01.png"
        },
        {
          "kind": "review-video-with-option-1-audio",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/video-tiktok-01-small-entry-coastal-answer/small-entry-coastal-answer-review.mp4"
        },
        {
          "kind": "final-posting-default-option-1-mix-not-selected",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/final-posting/2026-09-08-tiktok-01-small-entry-coastal-answer-epidemic-es-sunday-blues-hara-noda-upload.mp4"
        },
        {
          "kind": "final-posting-approved-option-2-mix",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/final-posting/2026-09-08-tiktok-01-small-entry-coastal-answer-epidemic-es-a-little-more-conversation-ofelia-moore-upload.mp4"
        }
      ],
      "copy": {
        "caption": "A small entry can still feel coastal: choose one blue-white anchor, add woven texture, soften it with a stripe, and keep only the practical catchall. Save this no-link entry formula.",
        "hashtags": [
          "#softhavenliving",
          "#homedecor",
          "#coastalgrandmother",
          "#coastalhome",
          "#coastalstyle",
          "#blueandwhite",
          "#entrywaydecor"
        ],
        "cta": "Save this no-link small-entry formula.",
        "youtubeTitle": "Small Entry Coastal Formula That Avoids Clutter",
        "xCopy": "Small entry coastal formula: one blue-white anchor, woven texture, a soft stripe, and one useful catchall. #HomeDecor #CoastalStyle",
        "growth_mechanic": "community-prompt"
      },
      "music": {
        "allowedLibrary": "Epidemic Sound Business saved files only",
        "selected": {
          "target": "shl-2026-09-08-tiktok-01-music",
          "value": "day100-tiktok-01-02-epidemic-es-a-little-more-conversation-ofelia-moore",
          "label": "Option 2 - a little more conversation ofelia moore",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-02-epidemic-es-a-little-more-conversation-ofelia-moore.mp3",
          "trackId": "epidemic-es-a-little-more-conversation-ofelia-moore"
        },
        "options": [
          {
            "value": "day100-tiktok-01-01-epidemic-es-sunday-blues-hara-noda",
            "label": "Option 1 - sunday blues hara noda",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-01-epidemic-es-sunday-blues-hara-noda.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-sunday-blues-hara-noda"
          },
          {
            "value": "day100-tiktok-01-02-epidemic-es-a-little-more-conversation-ofelia-moore",
            "label": "Option 2 - a little more conversation ofelia moore",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-02-epidemic-es-a-little-more-conversation-ofelia-moore.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-a-little-more-conversation-ofelia-moore"
          },
          {
            "value": "day100-tiktok-01-03-epidemic-es-a-wishful-night-martin-landstrom",
            "label": "Option 3 - a wishful night martin landstrom",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-03-epidemic-es-a-wishful-night-martin-landstrom.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-a-wishful-night-martin-landstrom"
          },
          {
            "value": "day100-tiktok-01-04-epidemic-es-brahms-violin-sonata-in-d-minor-op-108-iii-un-poco-presto-e-con-sentimento-deborah-wong-1",
            "label": "Option 4 - brahms violin sonata in d minor op 108 iii un poco presto e con sentimento deborah wong",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-04-epidemic-es-brahms-violin-sonata-in-d-minor-op-108-iii-un-poco-presto-e-con-sentimento-deborah-wong-1.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-brahms-violin-sonata-in-d-minor-op-108-iii-un-poco-presto-e-con-sentimento-deborah-wong-1"
          },
          {
            "value": "day100-tiktok-01-05-epidemic-es-busted-by-the-blues-rikard-from",
            "label": "Option 5 - busted by the blues rikard from",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-05-epidemic-es-busted-by-the-blues-rikard-from.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-busted-by-the-blues-rikard-from"
          },
          {
            "value": "day100-tiktok-01-06-epidemic-es-butterfly-garden-claude-signet",
            "label": "Option 6 - butterfly garden claude signet",
            "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/music/epidemic-06-epidemic-es-butterfly-garden-claude-signet.mp3",
            "source": "Epidemic Sound Business saved library; technically verified file. Cleared for SHL review and posting across TikTok, Instagram, YouTube, Facebook, and Pinterest.",
            "trackId": "epidemic-es-butterfly-garden-claude-signet"
          }
        ]
      }
    },
    {
      "id": "shl-2026-09-08-pin-01-small-entry-answer",
      "title": "Small entry answer",
      "type": "pinterest-static",
      "status": "blocked-approved-board-unavailable",
      "naturalWindow": "Pinterest static support on Day 100 / September 8 after approval.",
      "platformRoute": {
        "platform": "Pinterest",
        "board": "Entryway Ideas / Small Space Living",
        "destinationUrl": ""
      },
      "assets": [
        {
          "kind": "pin",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/pins/pin-01-small-entry-answer.png"
        }
      ],
      "copy": {
        "title": "Small entry answer",
        "description": "One blue-white anchor, one woven texture, one soft stripe, and one useful catchall. Save this blue-and-white Nantucket entryway answer with ceramic, rattan, seagrass, navy stripe, hydrangeas, warm wood, and a practical catchall.",
        "hashtags": [
          "#HomeDecor",
          "#CoastalStyle",
          "#EntrywayDecor"
        ],
        "growth_mechanic": "community-prompt"
      },
      "blocker": "Approved Pinterest board Entryway Ideas / Small Space Living unavailable in authenticated Pin Builder; visible boards: Coastal Bedroom Ideas, Coastal Home Decor, Social, Stuff to buy."
    },
    {
      "id": "shl-2026-09-08-pin-02-start-with-one-anchor",
      "title": "Start with one anchor",
      "type": "pinterest-static",
      "status": "blocked-approved-board-unavailable",
      "naturalWindow": "Pinterest static support on Day 100 / September 8 after approval.",
      "platformRoute": {
        "platform": "Pinterest",
        "board": "Entryway Ideas / Small Space Living",
        "destinationUrl": ""
      },
      "assets": [
        {
          "kind": "pin",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/pins/pin-02-blue-white-anchor.png"
        }
      ],
      "copy": {
        "title": "Start with one anchor",
        "description": "A ceramic lamp or vase gives a small entry its coastal point of view. Save this blue-and-white Nantucket entryway answer with ceramic, rattan, seagrass, navy stripe, hydrangeas, warm wood, and a practical catchall.",
        "hashtags": [
          "#HomeDecor",
          "#CoastalStyle",
          "#EntrywayDecor"
        ],
        "growth_mechanic": "formula"
      },
      "blocker": "Approved Pinterest board Entryway Ideas / Small Space Living unavailable in authenticated Pin Builder; visible boards: Coastal Bedroom Ideas, Coastal Home Decor, Social, Stuff to buy."
    },
    {
      "id": "shl-2026-09-08-pin-03-add-woven-warmth",
      "title": "Add woven warmth",
      "type": "pinterest-static",
      "status": "blocked-approved-board-unavailable",
      "naturalWindow": "Pinterest static support on Day 100 / September 8 after approval.",
      "platformRoute": {
        "platform": "Pinterest",
        "board": "Entryway Ideas / Small Space Living",
        "destinationUrl": ""
      },
      "assets": [
        {
          "kind": "pin",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/pins/pin-03-woven-texture.png"
        }
      ],
      "copy": {
        "title": "Add woven warmth",
        "description": "Rattan and seagrass keep white walls from feeling plain. Save this blue-and-white Nantucket entryway answer with ceramic, rattan, seagrass, navy stripe, hydrangeas, warm wood, and a practical catchall.",
        "hashtags": [
          "#HomeDecor",
          "#CoastalStyle",
          "#EntrywayDecor"
        ],
        "growth_mechanic": "formula"
      },
      "blocker": "Approved Pinterest board Entryway Ideas / Small Space Living unavailable in authenticated Pin Builder; visible boards: Coastal Bedroom Ideas, Coastal Home Decor, Social, Stuff to buy."
    },
    {
      "id": "shl-2026-09-08-pin-04-keep-it-practical",
      "title": "Keep it practical",
      "type": "pinterest-static",
      "status": "blocked-approved-board-unavailable",
      "naturalWindow": "Pinterest static support on Day 100 / September 8 after approval.",
      "platformRoute": {
        "platform": "Pinterest",
        "board": "Entryway Ideas / Small Space Living",
        "destinationUrl": ""
      },
      "assets": [
        {
          "kind": "pin",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/pins/pin-04-keep-it-practical.png"
        }
      ],
      "copy": {
        "title": "Keep it practical",
        "description": "A runner, basket, lamp, and catchall are enough for an elegant entry. Save this blue-and-white Nantucket entryway answer with ceramic, rattan, seagrass, navy stripe, hydrangeas, warm wood, and a practical catchall.",
        "hashtags": [
          "#HomeDecor",
          "#CoastalStyle",
          "#EntrywayDecor"
        ],
        "growth_mechanic": "formula"
      },
      "blocker": "Approved Pinterest board Entryway Ideas / Small Space Living unavailable in authenticated Pin Builder; visible boards: Coastal Bedroom Ideas, Coastal Home Decor, Social, Stuff to buy."
    },
    {
      "id": "shl-2026-09-08-story-set",
      "title": "Manual Frame Set: Small Entry Coastal Answer",
      "type": "story-set",
      "status": "manual-handoff-final-live-verified",
      "naturalWindow": "Instagram/Facebook Stories manual handoff on Day 100 / September 8 after approval.",
      "platformRoute": {
        "platform": "Manual Handoff",
        "handoffTarget": "Facebook/Instagram Stories"
      },
      "assets": [
        {
          "kind": "story-1",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/stories/story-01-comment-question.png"
        },
        {
          "kind": "story-2",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/stories/story-02-entry-answer.png"
        },
        {
          "kind": "story-3",
          "path": "ops/soft-haven-living/brand/approved-media/2026-09-08-nightly-production/stories/story-03-save-the-formula.png"
        }
      ],
      "copy": {
        "caption": "Small Entry Coastal Answer: save this no-link coastal entry formula.",
        "hashtags": [
          "#softhavenliving",
          "#coastalstyle",
          "#entrywaydecor"
        ],
        "growth_mechanic": "story-sequence"
      }
    }
  ],
  "updatedAt": "2026-09-08T17:38:00.000Z"
}